8-9 September 2014


Monday, September 8, 2014
The Challenge of Communicating Marine Science
Best Practice Examples

Hour Event
8:15 Attendees Registration
9:00 Opening Session

Maria de Fátima Marinho, Vice-rector of the University of Porto
Ana Noronha, Executive Director of Ciência Viva
Jan Seys, Chairman of EMBCP
Vitor Vasconcelos, President of CIIMAR

Keynote speaker:

“Power Tools for Science Communicators”
Nancy Baron
10:10 Pechakucha talks:
Chair: Filipe Castro

“Bridges Between School and Blue Science: Engagement of High School Students in Ocean Literacy”
Bernardo Mata & Diogo Geraldes

“Sea-Education summer school”
Anouck Hubert

“CIIMAR outreach programme”
Vitor Vasconcelos

“Diving into the Ocean - Introducing marine research in the summer leisure agenda of the Euro-region Galicia-Northern Portugal”
José Jato
10:50 Coffee Break
11:10 Highlight talk:

“Science-policy Relations: What ideal are we striving for?”
Jan-Stefan Fritz
11:40 Oral communications:
Chair: Albert Gerdes

“Infographics and confidence indicators: keeping it sweet and simple for policy-makers”
Georgia Bayliss-Brown

“Fish scale"and "Mr. Goodfish" projects: two communication campaigns about sustainable sea food consumption to mitigate the overfishing”
Giada Franci

“FAMAR: an example of how to disseminate scientific knowledge to engage local population in the conservation of seagrass populations”
Maria Del Carmen Ramírez

“Art students enhance their ocean literacy”
Nancy Fockedey
12:50 Lunch
14:00 Workshop 1:
Engaging the public - How to do it?

co-organized with Ciência Viva
Chair: Ana Noronha
Speakers: Ivvet Modinou; Patricia Filipe; Catarina Gonçalves

Workshop 2:
Community Learning - Are you In?

Chair: Ana Paula Mucha
Speakers: Guy Baker; Emilio Fernández Suárez
16:00 Coffee Break
16:15 Poster session
16:30 Panel Discussion
18:00 Visit to Sealife
19:30 Cocktail dinner (ends at 21:00h)

Tuesday, September 9, 2014
New Tools and Trends in Marine Science Communication

Hour Event

Keynote speaker:

“Communicating Marine Sciences Across Digital Media”
David Braun
9:50 Oral communications:
Chair: Jan Seys

“Social media for scientists: the Twitter Jitters”
Helen Murray

“Oceanblogs.org – Kiel marine sciences blogging resource”
Jan Steffen & Christian Urban

“An online logbook to share marine knowledge: The case of the scientific expedition of the CNR Urania vessel along the Adriatic sea”
Alba l’Astorina

“The Value of Photography as a Tool for Marine Science Outreach”
Christine Shepard
10:50 Coffee Break
11:20 Highlight talk:

The Altered Oceans Series: Lessons learned on the power of multimedia”
Kenneth Weiss
11:50 Pechakucha talks:
Chair: Miguel Santos

“Successful communication of marine sciences via YouTube – Challenges, opportunities, and strategic options”
Albert Gerdes

“Open Ocean”: MARE’s marine science communication plan”
Filipa Lacerda

“Mon océan & Moi: an outreach program with an important “remote” communication component”
Carolyn Scheurle
12:30 Poster Session
12:45 Lunch
14:00 - 16:00 Workshop 1:
10 Tips to talk to the media: Addressing journalists in a changing world

Chair: Albert Gerdes
Speakers: Luis Henrique Pereira; António Granado

Workshop 2:
New Era – Web 2.0

Chair: David Braun
Speakers: Stephen Curry; Beatrice Lugger
16:00 Coffee Break
16:20 Panel Discussion & Closing Session
17:40 Cocktail & CIIMAR Choir


Engaging the public- How to do it?

What are the key issues in planning a communication strategy for a marine exhibition/campaign? Which tools should be used? Which are the barriers in engaging the public and how to best overcome these? Register in this workshop and learn which are the best communications strategies to engage the general public, media, and the decision makers in marine dissemination campaigns, exhibitions, and aquaria activities.

Community learning - Are you in?

What are the general and more specific challenges for communicating a marine science project/action? How to promote the mutual learning? How to best involve and convince your colleagues/directors to take part in it? This workshop will focus on communications tools; practices and strategies to engage the general public in marine science projects/actions.

10 Tips to talk to the media: Addressing journalists in a changing world

Exploring the unknown, applying state-of-the-art technology, making fascinating discoveries – all this is inherent to marine sciences. However, in spite of many interesting stories marine science communicators can tell, marine research is only poorly covered in many media. This raises a number of questions: How to better attract media attention? How to implement an effective cross media strategy? How to combine traditional and new media? How to identify unique selling points in marine science communication? Register in this workshop and discover/discuss the best approaches to enhance your outreach efforts.

New Era – Web 2.0

What are the opportunities of new media for marine science communication? Which type of new media should science communicators/researchers privilege? How to make your blog/twitter successful? The workshop will focus on new media tools and practices applied to marine science communication.